SHOW THEM THE MONEY!
Nobody will really care about what you say unless you can “show them the money” and you can’t do that unless you can get their attention and you can’t get their attention if you’re worried about what people are thinking about you. When you worry about what people are thinking you’re focusing on yourself and when you’re focusing on yourself you can’t “show them the money”. Your content is your “money” and if it is of any value people will want it and if you can’t deliver it, in the words of Ivan Drago, “You will lose!”
If you don’t feel comfortable being the center of attention, I have a simple solution for you; don’t speak, don’t write, don’t draw, don’t sing, and don’t dance. As a matter of fact don’t do anything exceptionally well that involves connecting with an audience (like writing a blog or starting a home based business).
Or like belting out a song like Susan Boyle (do you think she cares what people think of her?).
According to Bill Hoogterp, many of the people he has coached agree that the concept of getting over themselves is one of the most valuable pieces of his entire public speaking training program. But they still can’t totally let go of the uneasy feeling that they are being judged by their audience. I’m actually preoccupied with the feeling that my audience might be judging me right now. But you know what? It doesn’t really matter because, according to Bill, nobody really cares. Not that people are mean or that they don’t care about you as a person, but they don’t care about what you have to say unless it adds value to their lives. Think about it; how many people accepted your invitation to play Candy Crush? How many people joined your Network Marketing opportunity? How many people remember anything you said at your last presentation? How many people left a comment on your latest blog post?
I copied the following conversation from the book “Your Perfect Presentation” by public-speaking coach Bill Hoogterp and I read it every time I’m about to share content with my audience either on my website, in a meeting, when giving a presentation, or through any other means of communication;
If you want your audience to care about you you have to “show them the money”. You have to grab their attention and give them something of value.
I have one more part to this series; not sure what I’m going to name it yet but it will show you how to deal with difficult people. I may call it “How to Deal With Haters”. Why? Because even when you get over yourself there will be plenty of people who will NOT be able to get over you!
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Blogging is like keeping a diary or a journal. Or, you could say, it’s like writing your own newspaper or magazine column. You can write about anything. You can focus on one specific thing (niche) or on everything under the sun. Get traffic (we’ll teach you how) and you will start earning money with your blog. Best of all you can get started for FREE!
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