I’m not sure why anyone would want to market the Empower Network system under the conditions described below but this article will describe what I think is the best way to market the EN.
If you joined the Empower Network expecting to make money for your retirement (or for any other reason) you’re in for a big surprise.
The vast majority of you will actually lose money and the vast majority of you will eventually quit. The main reasons for this are (1) Empower Network complaints, (2) the high cost of Empower Network products, and (3) the lack of a free (or affordable) marketing training program.
I talk about these problems in greater detail on my EN Review page which you can read by clicking this link;
Three Reasons Why You Will Fail;
1. Empower Network complaints are through the roof.
You can’t really do anything about the complaints. People complain when they find something to complain about. Also, the EN has been censored (off and on) by Google, Facebook (see image below), and Youtube. If you’re a smart company you’ll listen to the complaints and change the way you do business. That’s what Sprint did years ago. Had they not they’d be out of business. But I don’t see the EN changing much (maybe they will — I’m not in the Inner Circle so I don’t know for sure).
If you really believe in the EN you’ll have to stop worrying about all the complaints and focus on what you see as the benefits of joining the EN. Otherwise you’re going to start having doubts and you’ll quit. Your purpose should be to show the value of the company in terms of how it will benefit your prospects and that can be done through good marketing. And if you’re able to recruit new members be aware that the vast majority of them will find something to complain about (lack of money, lack of training, lack of support, etc.) and they will quit.
“I have to delete all my old Empower Network links on Pinterest because they have all been banned! “
Imagine what this can do for your reputation? Glad I got out when I did and I can only hope that the damage to my rep is minimal and I’m so glad I didn’t suck anyone into this scheme. This is a screen shot of what I saw when I clicked one of my old Empower network Pinterest links;
2. The cost of the Empower Network products are insane.
Can’t do much about the cost of the products. The company owners set the prices and you’ve got to pay to play. Full participation in the EN can be costly. If you are already a member you know what I’m talking about.
Since I’m not a member (I quit over a year ago) I have no reason to go over all the price points here but I will say that most people can’t afford to spend all that money on all of the different packages and even if they can afford it they don’t see the value in doing so. That means you’re going to have to present the opportunity to a lot of people and you’re going to get a lot of NOs before you get a YES and the most effective and efficient way to do that is through good marketing.
Unfortunately there’s no way to tell if the training you’ll get at EN is any good because it’s so expensive. What if you buy it and it’s no good? The people who have purchased it (and keep in mind the vast majority of them have quit) aren’t going to tell you it’s bad because if they did they’d make themselves look foolish for having made such a dumb decision. Or they won’t tell you anything other than it’s great and you need it because they want you to spend the money so they can make a profit. That’s the main reason I quit; I didn’t see the value in spending all that money on sight unseen training.
3. The lack of free (or affordable) marketing training is ridiculous.
I think it’s pretty ridiculous that you have to pay so much money for training. How can you learn to market something if you can’t afford the training. That’s why a lot of people quit. They can’t see the value of “getting all in”. And even if they can see it and they do get all in they soon realize that it’s not easy getting people to see what you saw when EN was introduced to you.
I know I was excited when I was introduced to it and I stayed about a year and wrote over 200 blog posts but little did I know that it was a big waste of time because I had no marketing training. No one taught me that my EN blog had much of the same content as everyone else’s blog and that Google sees this as duplicate content and as such my rankings would suffer greatly no matter how good my content was. I won’t get into all the other bad marketing concepts I picked up during my tenure with the EN because the purpose of this article is to tell you what you can do to overcome bad marketing concepts and the lack of training.
What Can You Do About It?
It’s too bad you have to pay for an EN blogging system that is treated by Google, Youtube, and Facebook like everyone else’s EN blogging system (do I need to mention that this is not a good thing?). It’s also not a good thing that you have to pay for a merchant account just to get paid (in the unlikely event that that will ever happen). But if you’re intent on promoting the EN you’re stuck paying for these.
The first thing you need is your own website. This will allow you to create a unique brand. Most (if not all) of the top earners started with (and still have) their own branded websites and most of them had hundreds of followers. Many of them got together in Costa Rica when EN was just an idea. They were given the opportunity to join EN and if they were able to persuade their followers to join under them they’d all make a huge killing. Of course this is what happened and now when they parade their huge checks everyone below them gets fueled by the hope that they can do the same and the ones at the top make more and the one’s in the middle make a few crumbs and the ones at the bottom don’t make diddly. So if you want to promote EN like the top earners do you’ll need your own website and a huge list.
The second thing you’ll need is training. I highly recommend the Wealthy Affiliate training program. You can read a detailed review by clicking; My Wealthy Affiliate Review. There’s a free version that I think will get you off to a good start and it can be used to promote anything (including the EN if you’re still dead set on doing that). And if for some reason you do decide to quit you’ll still have your own website and all of your content and best of all a great internet marketing education that you can use to build a profitable online business that you, Google, Youtube, Facebook, and everyone else (even your friends and family) will be proud of.
If you would like to share your personal EN experience (positive or negative) I’d love to hear from you. Just leave your comments below. Thanks!
P.S. Want to know what my #1 Recommended Internet Marketing Product for Online Success is? Click Here.
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